REPLAY DUBAI MALL LAUNCH

The Replay collection studies and rethinks the brand's authentic elements, paying homage to the sartorial sphere and expressing unique trends among young generations. Starting from the archives of the brand with its roots planted firmly in Italy and its thirty years of history, inspirations and contaminations are drawn from New York, the ultimate metropolis: from the working class Meatpacking District of a 1950s Manhattan to the modern-day hipster subculture of the Greenpoint neighbourhood in Brooklyn, independent, and constantly evolving.  In April 2013, REPLAY expanded into Dubai with a launch of their Dubai Mall boutique.

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