One of the most stylish events on the calendar year, the Grazia Style Awards took place on the April 4, 2012 at the Joharah Ballroom, Madinat Jumeirah. "White with a burst of colour" was the theme for the year's annual awards ceremony, commonly referred to as the go-to guide for the region's most fashion-savvy shoppers. Celebrating the region's fashion industry, the Grazia Style Awards gives the public a chance to vote for their favourite shops, designers and most stylish readers. Grazia Middle East is awarding outstanding achievers in 14 different categories for the coveted Grazia Style Award, including the new Personality Award, which is exclusively chosen by the Grazia team.
In 2012,Henry Holland  returned to host the event, along with model and socialite Poppy Delevingne, Louis Vuitton's new muse, making sure it is one of the most exclusive nights of the year.