FITPLUM.com

FITPLUM.com is the go-to fitness website that is taking over the UAE's active wear space. The online retailer delivers a quick and easy service for customers to shop for functional and fashionable active wear. Bridging the gap between sportswear and women’s everyday wardrobe, co-founders and sisters-in-law Sara Sawaya and Dalia Lahham wanted to create one online portal for like-minded individuals to find all their favourite active-wear brands from around the world. Brands include, Boyd Language Sportswear from Los Angeles, First Base and Every Second Counts.

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