Donna Karan launched the company in 1984 and has successfully created international brand Donna Karan. Her success begins and ends with with body – its sensual expression, sense of security, and freedom of movement. With this philosophy she has creates a modern system of dressing, Karan’s concept is based on seven easy pieces where a handful of interchangeable items work together to create an entire wardrobe that goes from day to evening, weekday to weekend, season to season. She is designing for an international man and woman. A creative person who never knows where a day is going to take them. That’s why New York is on the label. It sets the place, the attitude.